It's true that "there are a lot of suckers out there" but that doesn't solve their problems for two reasons. The first is that they're going to start losing members faster than they can recruit them. Their entire model both financially and theologically is dependent upon upward growth.
And the second problem is "suckers" don't have much money to give and don't make for good managers in congregations or circuits or branch offices. They really need people with good critical thinking and problem solving skills but instead they continue to alienate such people if not drive them away entirely.
Yet 10 years ago who would have believed " The Watchtower" would have embraced the Internet, created its own tv channel, and have its own flag?
-The Rebel
And embracing such things has not managed to turn the ship around. They've engaged on a mass rebranding effort and that still hasn't helped their problems because they refuse to address their problems. You can put a fresh coat of paint on a sinking ship - which may well look nice - but it's not going to stop the ship from sinking.
I believe that the JW.borg will be around in 10 years but as a much smaller group.
Park Ave Boy
I quite agree. I'm sure the Watchtower brand will be around for a long time. But it's the global corporation with infrastructure in almost every country that will disappear. And here in the US they'll go from having a couple kingdom halls in every town to only having a handful of kingdom halls in the entire state.
Branches will continue to close. Printing press' will continue to be sold. Kingdom halls will start being put up for sale. Millennials will continue to bail. The older hardcore believers will continue to die off. And their number of recruits will continue to shrink.
WIth the exception of KH sales, this has already been going on for a decade now. The writing's on the wall. The WTs in decline. And I'm not sure there's anything they can do to stop it.